Saturday, June 8, 2013

How in the world did I start using social media at this age? (1)

THEORY: Most novice and casual users of social media sites (Facebook, Twitter, G+, etc.) give little thought for the purpose of their use of social media.  In fact, many users treat social media like they treat junk mail.  They don't understand the "social" in social media.

Does this describe you?  How in the world did YOU start using social media?

If you are asking this question, this POST is for you.  Did you create a social media account without a clue as to how to maintain that account?  Do you rarely, if ever, post content to your site or interact with others on your site?

If you are in this category or if you just want to get off to the right start with social media, this presentation is intended to help.  Here, you will finds tips for choosing the right social media site to begin your experience and how to maximize the results, your satisfaction and productivity.
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There is little doubt by the author that most Internet users under 50 rarely struggle with these issues.  Evidence of this truth is found everywhere you look: Gazing at the gazers who are captive to electronic devices of all shapes and sizes.

But the 55+ group is probably another story.  For those in this age range, social media may as well be a foreign language or a complicated math problem.  So common is the level of frustration with computers in general and the software for the same that the 55+ generation will usually give up on these matters rather than try to solve the problem.

As of April 2012, 53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.

Have you or someone you know signed up for a Twitter, Facebook, Google+ or other social media account only to rarely or never post content to the site?  Why?  Perhaps that reality occurred because you really had no plan for utilizing the site prior to registering for the account.  If so, it is never too late to make a plan.

U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.

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As evidenced by the sheer number of social media options on the Internet, any user can find a social media site best suited for their needs.  Not one size (or one site) fits all.  Some sites like Facebook and Twitter are aimed at the general population.  Others like LINKEDIN are aimed at professionals.  For some, including me, Google+ serves as a bridge between both.

Many users use but one of these sites. Some use multiple locations either for personal or professional reasons. For most us us, it is a good idea to become proficient at managing one or two sites before moving onto others. The reason is obvious: How much time do you have to devote to the management of these sites? But before we deal with that question, let's look at ....

Why is simple password management critical now? The more you depend upon social media sites for blogging content, the more likely you will have multiple passwords for these sites. Not only should you have distinctly unique passwords for each sites, but you should be prepared to change any password when a password security breach is reported by these sites.

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Another feature that's widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.”

Google+ is considered the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012) and Orkut (launched in 2004, as of 2013 operated entirely by subsidiary Google Brazil). Sources such as The New York Times have declared it Google's biggest attempt to rival the social network Facebook,which has over 1 billion users.

The topics you may choose to microBLOG are as unlimited as the world and the Internet itself. If you want to stay in the professional realm with your blogging, then take time to search and examine your professional topic to see how other professionals are blogging the topic. The same search could prove helpful for any personal subject as well.

After reviewing a dozen or so recent posts on Google+, you will probably get a good idea as to the identity of other users you would like to follow. Here's a certain rule to keep in mind: The more social media users that you follow, the more that will follow you. This is the definition of networking. This is the way that social media works. Oh yes, don't forget to follow me:

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